For this project I was tasked with upscaling an existing soap brand by making it's packaging all-natural, organic, and sustainable. While Shea Moisture is already a natural brand, I wanted to enhance it's outside design further.
I created three new soap scents that give an earthy vibe and kept the packaging minimal with only certain pops of color for each scent. The outside packaging I chose to do a natural paper sleeve rather than a box and once purchased they would come in a matching burlap sack.
Pine Peak Front
Pine Peak Front
Pine Peak Back
Pine Peak Back
Pine Peak Bag
Pine Peak Bag
Whiskey Woods Front
Whiskey Woods Front
Whiskey Woods Back
Whiskey Woods Back
Whiskey Woods Bag
Whiskey Woods Bag
Citrus Cedar Front
Citrus Cedar Front
Citrus Cedar Back
Citrus Cedar Back
Citrus Cedar Bag
Citrus Cedar Bag
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