For this project I was tasked with upscaling an existing soap brand by making it's packaging all-natural, organic, and sustainable. While Shea Moisture is already a natural brand, I wanted to enhance it's outside design further.
I created three new soap scents that give an earthy vibe and kept the packaging minimal with only certain pops of color for each scent. The outside packaging I chose to do a natural paper sleeve rather than a box and once purchased they would come in a matching burlap sack.