For this project I was tasked with upscaling an existing soap brand by making it's packaging all-natural, organic, and sustainable. While Shea Moisture is already a natural brand, I wanted to enhance it's outside design further.
I created three new soap scents that give an earthy vibe and kept the packaging minimal with only certain pops of color for each scent. The outside packaging I chose to do a natural paper sleeve rather than a box and once purchased they would come in a matching burlap sack.
![Pine Peak Front](https://cdn.myportfolio.com/f17cd31c-a482-4ab0-88a7-5cafeb7ab2a2/1e8aa0fa-e4f2-4315-8c9c-6717580fe13b_rw_3840.png?h=e65da75d57dd98d4b979757d647b3528)
Pine Peak Front
![Pine Peak Back](https://cdn.myportfolio.com/f17cd31c-a482-4ab0-88a7-5cafeb7ab2a2/c31bde03-b2ac-4e29-ac68-c7b71c470c75_rw_3840.png?h=0fd4bd6b6bb0525543c95ec5d6739561)
Pine Peak Back
![Pine Peak Bag](https://cdn.myportfolio.com/f17cd31c-a482-4ab0-88a7-5cafeb7ab2a2/7d39f0e8-8c7a-4541-a8af-4f19a2e98c77_rw_1920.png?h=4e55fafb6d8ca65eea8de6c98babeb90)
Pine Peak Bag
![Whiskey Woods Front](https://cdn.myportfolio.com/f17cd31c-a482-4ab0-88a7-5cafeb7ab2a2/117a2b8e-b4de-4a1d-a3ff-a04e116f3245_rw_3840.png?h=8e5f795012e04866c8fcb90c8c2781b3)
Whiskey Woods Front
![Whiskey Woods Back](https://cdn.myportfolio.com/f17cd31c-a482-4ab0-88a7-5cafeb7ab2a2/1b965b3f-1371-43ac-90b0-99b354f4049a_rw_3840.png?h=6a4c2c4d4e5121787eb0b3fdfdebfd03)
Whiskey Woods Back
![Whiskey Woods Bag](https://cdn.myportfolio.com/f17cd31c-a482-4ab0-88a7-5cafeb7ab2a2/d19b78f6-2842-430f-b322-384538e62bf5_rw_1920.png?h=8c212a12f606df17541a8e370474d6a2)
Whiskey Woods Bag
![Citrus Cedar Front](https://cdn.myportfolio.com/f17cd31c-a482-4ab0-88a7-5cafeb7ab2a2/3c174987-c509-4b0d-a91c-006f4ecfa307_rw_3840.png?h=6c9fde1886b91d51adec68c228730f05)
Citrus Cedar Front
![Citrus Cedar Back](https://cdn.myportfolio.com/f17cd31c-a482-4ab0-88a7-5cafeb7ab2a2/378382e0-f5a3-4671-b961-ae5d741ba4f2_rw_3840.png?h=257b4a50266cb0fe3cdf0792d0b8ef09)
Citrus Cedar Back
![Citrus Cedar Bag](https://cdn.myportfolio.com/f17cd31c-a482-4ab0-88a7-5cafeb7ab2a2/adc998bf-c19f-42e3-a5ca-213801f3b568_rw_1920.png?h=22cdea3ab39c32e2982584c3f491b71e)